How to Use Odoo Email Marketing

Table of Contents

• Why Email Marketing Still Works
• Creating and Sending an Email
• Organizing with Campaigns
• Duplicating Emails and Campaigns
• Managing Mailing Lists
• Getting Started
• References

Why Email Marketing Still Works

Email remains one of the most cost-effective marketing channels available. It lets you reach a large audience at low cost while customizing messages that resonate with each recipient. More importantly, email is action-oriented — readers reply, click through, sign up, and buy from the emails they receive.

Odoo's Email Marketing module gives you everything you need to create, send, schedule, and measure email campaigns — all from one interface.

Creating and Sending an Email

Compose Your Email

Open the Email Marketing app to see an overview of all your emails: drafts, queued, and sent. To create a new email:

1. Click Create or open an existing draft
2. Add a subject line — keep it clear and compelling
3. Choose your recipients by selecting one or more mailing lists
4. Pick an email template from Odoo's built-in library
5. Customize the template with your own images and text using the drag-and-drop editor

Send or Schedule

Once your email is ready, you have two options:

• Send immediately — Odoo queues the email and sends it within the next scheduled run (typically within an hour)
• Schedule for later — Pick a specific date and time for delivery

After clicking Send, Odoo asks for confirmation to prevent accidental sends. The email moves from Draft to In Queue status. While in queue, you can still cancel it if you spot an error — the email returns to Draft for editing.

Test Before Sending

Before sending to your full list, use the Test button to send a sample email to a specific address. This lets you verify exactly how your email appears in a real inbox, including layout, images, and links.

Organizing with Campaigns

Campaigns let you group related marketing activities and centralize their metrics across channels — email, SMS, social media, and push notifications.

Create a Campaign

1. Enable Mailing Campaigns in Email Marketing settings (Configuration > Settings)
2. Go to Campaigns and click Create
3. Name your campaign and assign a responsible person
4. Add tags for easy filtering (e.g., "2026 Q1", "Newsletter", "Product Launch")

Add Emails to a Campaign

From within a campaign, click to create a new mailing. Each email in the campaign can have:

• Its own subject line and recipients
• A different responsible person — useful when team members handle different communications
• Custom sender address and reply-to address — route replies to the right inbox
• File attachments

Track Campaign Performance

The campaign overview shows all associated emails with their status and metrics:

• Delivered — successfully reached the recipient's inbox
• Opened — recipient opened the email
• Replied — recipient replied directly
• Bounced — email could not be delivered

You can view metrics per individual email or aggregated across the entire campaign.

Duplicating Emails and Campaigns

When an email performs well or you invested significant effort in its design, duplicate it to use as a starting point:

• From within a campaign, click the Duplicate button on any email
• From the email itself, go to Action > Duplicate
• You can also duplicate an entire campaign to reuse its structure

Duplicated emails start as new drafts, ready for customization.

Managing Mailing Lists

Mailing lists organize your contacts into targeted groups. Go to the Mailing Lists menu to:

• Create new lists — segment contacts by interest, subscription type, or any criteria
• Manage contacts — view and edit who belongs to each list
• Use multiple lists — select more than one list as recipients when sending an email

Well-organized mailing lists are the foundation of effective email marketing. Segment your audience so each group receives relevant content.

Getting Started

To begin using Odoo Email Marketing:

1. Install the Email Marketing module from the Odoo Apps menu
2. Enable Mailing Campaigns in settings if you want campaign-level organization
3. Create your first mailing list and import or add contacts
4. Design your first email using Odoo's built-in templates
5. Test, send, and track your results

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References

• Email Marketing | Odoo Marketing — Odoo